Thursday, October 4, 2007

Blast From the Past III

Pay By Touch: Bonifica!

If you read "Discover the Prepaid Touch" idea I posted yesterday, this post expands on that idea and introduces a "specific" product designed for and aimed towards the Hispanic "underbanked" marketplace. The underbanked or non-banked marketplace has become a focal point for many financial service institutions over the last year or so.

It's entitled "Bonificar" which means "Reward" or "give a bonus to" in espanol. The name of the product I came up with was simply...