Wednesday, March 14, 2007

Saatchi Empowers Pay By Touch with Global Lovemark

Biometric Industry Leader Teams with Saatchi & Saatchi to Build Future Beyond Brands

"Our mission is to build a consumer-driven platform that delivers unprecedented value to consumers, merchants, manufacturers and service providers alike," said John Rogers, Founder, Chairman and CEO, Pay By Touch. "We look forward to working with Saatchi & Saatchi's Worldwide CEO Kevin Roberts and his team to change the way the world shops -- forever."

A world-renowned marketing agency, Saatchi & Saatchi is considered a hothouse for world-changing ideas that create sustainable growth. Mr. Roberts is a proven innovator who has created several groundbreaking concepts in brand, people and product management, including Lovemarks.

"John Rogers and Pay By Touch are using the power of biometrics to bring new ease and convenience to every day life," said Kevin Roberts, Worldwide CEO, Saatchi & Saatchi. "Pay By Touch is also delivering on the promise of personalized marketing across retail settings."

Mary Baglivo, New York CEO, Saatchi & Saatchi added, "We are thrilled to be working together to usher in a new era of individualized retail in which consumers are recognized and rewarded wherever they go."

Pay By Touch is a better way to pay and get personalized savings. The company's popular biometric payment solutions and new SmartShop(TM) service let shoppers make purchases and get personalized rewards with the touch of a finger. Pay By Touch is free to use, and more secure than cash or debit and credit cards. If there's nothing to carry, there's nothing to be lost or stolen.

SmartShop, powered by Pay By Touch, gives shoppers customized offers on the products they buy most when they enter the store -- before they shop. It provides merchants and consumer packaged goods companies with an unprecedented return on investment by enabling them to deliver the right offer to the right shopper at the right time -- both in-store and online.

The SmartShop service is currently available at Green Hills Market in Syracuse, New York, where 50 percent of shoppers adopted the service in less than 8 months. There, the service has also driven a substantial increase in revenue, with redemption rates exceeding 20 percent and monthly shopping visits up by 10 percent. SuperValu has also signed on to install SmartShop in Pittsburgh.

Already, more than 3.6 million consumers are using Pay By Touch in 3,000 locations across 44 states, the UK and Singapore. To learn more, go to in the United States, or
for their Singapore site..

Ideas company Saatchi & Saatchi New York is the largest agency in the 143-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s fourth largest communications group.

Our purpose is to be revered as the hothouse for world-changing creative ideas that create sustainable growth for our clients. Sustainable growth – not just the sexy, short term skyrocket growth many agencies tout in their case histories, which is often followed by declines in years two, three and beyond. Rather, we apply our creativity to helping client partners like P&G, General Mills, Ameriprise, Novartis and Toyota grow in a fiscally responsible and reliable way, as in every quarterly earnings report.

We believe the future belongs to brands that achieve potent and meaningful connections with consumers. And here’s another key thing we believe: A great idea is not a great idea until it touches the buyer. And that can happen in media, on-line, in the store, through packaging or on a cell phone – so we take every touch point into consideration.

About Lovemarks

Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, fries are always crisp, dishes shine.

A few years ago, Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?

And we came up with the answer: Lovemarks: the future beyond brands

How do I know a Lovemark?

Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.

Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.

Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go.

Put simply, Lovemarks inspire... (from the website)

About Pay By Touch

Pay By Touch ( ) is the global leader in biometric authentication, personalized marketing and payment solutions. Already, more than 3.6 million consumers are using Pay By Touch services to identify themselves, make purchases, cash checks and get personalized savings with the touch of a finger. Pay By Touch services are free for consumers to use and available in more than 3,000 retail locations across 44 states, the UK and Singapore. Pay By Touch also provides robust data management and payment processing solutions for ACH (electronic checking), card-present and card-not-present debit and credit transactions for retail clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch employs 800 professionals and holds more than 60 patents worldwide on secure, convenient and cost-effective transaction solutions.

SOURCE Pay By Touch

media, Krista Thomas of Pay By Touch, +1-415-371-5766, or; or media, Lynne Collins of Saatchi & Saatchi, +1-646-286-4724, or,

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