Hy-Vee Customers Really Like Pay By Touch

Amy Cline, of Ames, used Pay By Touch for the first time Monday. She said it may be the last time she takes her purse into the grocery store.

"I don't really like bringing my purse in and that was kind of nice. They said that I don't ever have to bring my purse back into the building, so it's quite nice," Cline said. Hy-Vee is looking at how customers respond to the pilot project. Depending on the response, which thus far, looks very favorable, the company will expand the technology to all their other stores.

• Video: Hy-Vee's Fingerprint Checkout
  
  About Hy-Vee, Inc.
  
  Hy-Vee, Inc., headquartered in West Des Moines, is an employee-owned corporation operating 225 retail stores in seven Midwestern states. For 2006, the company recorded total sales of $5.0 billion, ranking it among the top 20 supermarket chains and the top 35 private companies in the U.S.