Tuesday, March 27, 2007

Hy-Vee Customers Really Like Pay By Touch

Amy Cline, of Ames, used Pay By Touch for the first time Monday. She said it may be the last time she takes her purse into the grocery store.

"I don't really like bringing my purse in and that was kind of nice. They said that I don't ever have to bring my purse back into the building, so it's quite nice," Cline said. Hy-Vee is looking at how customers respond to the pilot project. Depending on the response, which thus far, looks very favorable, the company will expand the technology to all their other stores.