Thursday, October 12, 2006

HyVee Joins Pay By Touch Bandwagon

One of the Nation's Largest, Most Innovative Supermarket Chains Rolls Out Biometric Payment Program Service to Improve Customers' Shopping Experience

"Hy-Vee prides itself on innovation and customer service. We are personally committed to providing great value and the best possible shopping experience," said Eric Smith, vice president, management information systems, Hy-Vee, Inc.

"Pay By Touch gives us the opportunity to help shoppers move quickly through the checkout line with the touch of their finger -- no need to remember PIN numbers, write checks or fumble for credit cards. We are very excited that the new program is underway and are looking forward to customer feedback."

"Pay By Touch is thrilled to join forces with Hy-Vee to give shoppers a more secure, private and convenient way to pay at the checkout line," said Pete Espinosa, vice president, Pay By Touch. "Hy-Vee has achieved regional and national recognition for its laser focus on superior customer service, making our efficient and easy-to-use payment solutions a perfect match."

About Hy-Vee, Inc.

Hy-Vee, Inc., headquartered in West Des Moines, is an employee-owned corporation operating 225 retail stores in seven Midwestern states. For 2005, the company recorded total sales of $4.9 billion, ranking it among the top 20 supermarket chains and the top 35 private companies in the U.S.