Pay By Touch Announces CFO

Pay By Touch Announces Chief Finance Officer

Robert Sigler to build on company momentum

SAN FRANCISCO, July 30, 2007 /PRNewswire via COMTEX/ --

Pay By Touch, the global leader in biometric authentication, personalized marketing and payment
solutions, today announced that Robert M. Sigler joins the company as CFO.

Sigler has over 20 years of experience in accounting, finance, investment banking, mergers, acquisitions, capital markets, private equity, divestitures, venture strategy and management at leading companies such as Sanford Bernstein, Credit Suisse, Price Waterhouse and the Financial Accounting Foundation.

He has served as Founder, CEO and/or CFO of a number of private companies and is the Co-Founder and President of the Global Trust Ventures private equity fund, a significant investor in Pay By Touch.

"Of all the companies with which I've worked with, I am convinced that Pay By Touch has one of the most promising, transformational business propositions -- one that will truly improve consumers' lives and business' bottom line," said Robert Sigler, CFO, Pay By Touch.

"As an early investor, I've been supporting and following the company's successes and growth closely. Now as CFO, I am thoroughly enjoying leading financial strategy and operations and working with a world class management, advisory, and Board of Directors team to realize our global vision."

"Pay By Touch is experiencing many exciting developments on its new patented technology and services platform, including new SmartShop personalized marketing retail clients such as Dorothy Lane Markets," said John Rogers, Founder and Executive Chairman of Pay By Touch. "Robert Sigler will focus the company on continuing to build the world's first biometric recognition and rewards network."

About Pay By Touch

Pay By Touch ( http://www.paybytouch.com) is wowing the world one touch at a time as the global leader in biometric authentication, personalized marketing and payment solutions. To date, patented Pay By Touch(TM) biometric services enable over 4 million shoppers in the U.S., Asia and Europe to quickly and securely access personal accounts using a finger scan to access personalized offers, make purchases and cash checks at more than 2,600 locations nationwide. The company also provides robust payment processing solutions for ACH (electronic checking), card-present and card-not-present debit and credit transactions.

Founded in 2002 and headquartered in San Francisco, holds more than 60 patents issued and 175+ pending patents worldwide on secure, convenient and cost-effective transaction solutions.

IBM- What Makes You Special?

IBM What Makes You Special Ad

Click Picture for Full Page View

Fingerprint Identification Moves Mainstream

Supply Chain Digest: Fingerprint Identification Moves Mainstream - Retail News.

Here is an excerpt:

Long a staple of futuristic movies, Biometric identification of consumers has gone from Hollywood to mainstream in just a couple of years, as theme parks and grocery store payment systems sprout from California to Dayton, OH.

Biometrics are automated methods of recognizing a person based on a physiological or behavioral characteristic. Among the features measured are face, fingerprints, hand geometry, handwriting, iris, retinal, vein and voice.

In recent years, theme parks such as Disney World and Universal Studios in Orlando have rolled out fingerprint-based systems designed to eliminate the ability of visitors to sell or give away admission tickets to another consumer when their visit is over.

Guests have their fingerprint (generally, the right index finger) scanned when they first enter the park, and that image is tied to the serial number of the admission ticket. If fingerprints don't match on subsequent admissions, admission is refused.

Meanwhile, a growing number of grocers, such as Jewel-Osco, Cub Foods, Piggly Wiggly and Harris Teeter, have rolled out pilot or production systems in at least some parts of their chains. Under a system from Pay by Touch, consumers pay for their groceries simply by having their fingerprint scanned at an in-store kiosk. No credit cards, check, cash or driver's license are required.

Tom Jackson, president and chief executive officer of the Ohio Grocers Association, said the Pay by Touch or similar system is more secure than traditional payment methods.

For the full article click the link above.

Dorothy Lane Market Goes Biometric

Dorothy Lane Market Provides Extra Savings from Biometric In-Store Kiosk Powered by Pay By Touch

Enhancement to loyalty program and the addition of biometric payments increases convenience and security for shoppers

Pay By Touch, the leader in biometric payment and personalized marketing solutions, and Dorothy Lane Market(R) (DLM), one of the country's leading independent grocers, today announced that a contract has been signed to adopt Pay By Touch's innovative biometric personalized marketing and payment services chain-wide by the end of July.

By including Pay By Touch, the store's loyalty program, Club DLM, will evolve to "Club DLM 2.U" where upgraded members can receive personalized offers from a kiosk as they enter the store using a biometric finger scan, or by swiping their Club DLM Card. With Pay By Touch biometric payments, shoppers also have the option to simply and securely pay directly from their checking accounts with just the touch of a finger -- no cards, checks, even wallets or purses -- are needed to check out.

"For more than 50 years, DLM stores have made customer service our number one priority, and for more than 12 years, we have been recognizing and rewarding our loyal customers. With the Pay By Touch enhancement to Club DLM, our shoppers will get extra savings on the products they love, right when they enter the store," said Amy Brinkmoeller, Director of Information Services, DLM. "Plus, check-out will be simpler, faster, and more secure with Pay By Touch - because payment and redemption are automatic."

    How it works
  1.  When a shopper enters the store, she scans her finger or swipes her
      DLM Club Card at a kiosk.
  2.  In just seconds, the kiosk responds with a customized 8 1/2 x 11
      print-out featuring 10 offers for products that the shopper buys the
      most, based on past shopping history.
  3.  At check-out, shoppers need not present the offer sheet, or even a
      payment vehicle.  The shopper simply scans her finger again for
      automatic offer redemption and to authorize a direct debit from her
      checking account.

Upgrading takes just a couple of minutes and can be done at an in-store kiosk, or shoppers can get started online at http://www.dorothylane.com.

By providing shoppers with customized extra savings, plus increased security, speed, and convenience at check-out, the system helps retailers achieve increases in sales, trip frequency, and basket size.

To date, grocers who have adopted Pay By Touch's personalized marketing system are Green Hills Market in New York, Foodtown in New York and New Jersey, and Shop n' Save in Pennsylvania.

"We are thrilled to be partnering with DLM, one of the nations most innovative retailers who truly understand the value of recognizing and rewarding shoppers," said John Rogers, Founder and Executive Chairman of Pay By Touch. "Club DLM 2.U powered by Pay By Touch rewards shoppers with customized service, increased convenience, and increased security."

About Pay By Touch

Pay By Touch ( http://www.paybytouch.com) is the global leader in biometric authentication, personalized marketing and payment solutions. Already, more than 4 million consumers are using Pay By Touch services to identify themselves, make purchases, cash checks and get personalized savings with the touch of a finger. Pay By Touch services are free for consumers to use and available in more than 2,400 retail locations across 44 states, the UK and Singapore. Pay By Touch also provides robust data management and payment processing solutions for ACH (electronic checking), card-present and card-not- present debit and credit transactions for retail clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch employs 800 professionals and holds more than 60 patents worldwide on secure, convenient and cost-effective transaction solutions.

About Dorothy Lane Market

From its humble 1948 beginning as a fruit stand on the corner of Dorothy Lane and Far Hills avenue in Dayton, Ohio, Dorothy Lane Market (DLM) today is recognized throughout the country as one of the leading independent grocery stores. In 1995, DLM attracted widespread attention in the supermarket industry when it ceased advertising altogether and turned its resources instead to rewarding its most loyal customers with lavish deals and even gifts. With three stores in operation today, DLM's innovative marketing approach has drawn visiting grocers from around the country and from as far away as Europe, Japan, and Australia.

*Editor's Note: DLM locations 2710 Far Hills Ave. and 6177 Far Hills Ave. in Dayton, Ohio, and 740 N. Main Street in Springboro, Ohio.

SOURCE Pay By Touch