Wednesday, July 11, 2007

Dorothy Lane Market Goes Biometric

Dorothy Lane Market Provides Extra Savings from Biometric In-Store Kiosk Powered by Pay By Touch

Enhancement to loyalty program and the addition of biometric payments increases convenience and security for shoppers

Pay By Touch, the leader in biometric payment and personalized marketing solutions, and Dorothy Lane Market(R) (DLM), one of the country's leading independent grocers, today announced that a contract has been signed to adopt Pay By Touch's innovative biometric personalized marketing and payment services chain-wide by the end of July.

By including Pay By Touch, the store's loyalty program, Club DLM, will evolve to "Club DLM 2.U" where upgraded members can receive personalized offers from a kiosk as they enter the store using a biometric finger scan, or by swiping their Club DLM Card. With Pay By Touch biometric payments, shoppers also have the option to simply and securely pay directly from their checking accounts with just the touch of a finger -- no cards, checks, even wallets or purses -- are needed to check out.

"For more than 50 years, DLM stores have made customer service our number one priority, and for more than 12 years, we have been recognizing and rewarding our loyal customers. With the Pay By Touch enhancement to Club DLM, our shoppers will get extra savings on the products they love, right when they enter the store," said Amy Brinkmoeller, Director of Information Services, DLM. "Plus, check-out will be simpler, faster, and more secure with Pay By Touch - because payment and redemption are automatic."
    How it works
1. When a shopper enters the store, she scans her finger or swipes her
DLM Club Card at a kiosk.
2. In just seconds, the kiosk responds with a customized 8 1/2 x 11
print-out featuring 10 offers for products that the shopper buys the
most, based on past shopping history.
3. At check-out, shoppers need not present the offer sheet, or even a
payment vehicle. The shopper simply scans her finger again for
automatic offer redemption and to authorize a direct debit from her
checking account.

Upgrading takes just a couple of minutes and can be done at an in-store kiosk, or shoppers can get started online at

By providing shoppers with customized extra savings, plus increased security, speed, and convenience at check-out, the system helps retailers achieve increases in sales, trip frequency, and basket size.

To date, grocers who have adopted Pay By Touch's personalized marketing system are Green Hills Market in New York, Foodtown in New York and New Jersey, and Shop n' Save in Pennsylvania.

"We are thrilled to be partnering with DLM, one of the nations most innovative retailers who truly understand the value of recognizing and rewarding shoppers," said John Rogers, Founder and Executive Chairman of Pay By Touch. "Club DLM 2.U powered by Pay By Touch rewards shoppers with customized service, increased convenience, and increased security."

About Pay By Touch
Pay By Touch ( is the global leader in biometric authentication, personalized marketing and payment solutions. Already, more than 4 million consumers are using Pay By Touch services to identify themselves, make purchases, cash checks and get personalized savings with the touch of a finger. Pay By Touch services are free for consumers to use and available in more than 2,400 retail locations across 44 states, the UK and Singapore. Pay By Touch also provides robust data management and payment processing solutions for ACH (electronic checking), card-present and card-not- present debit and credit transactions for retail clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch employs 800 professionals and holds more than 60 patents worldwide on secure, convenient and cost-effective transaction solutions.

About Dorothy Lane Market
From its humble 1948 beginning as a fruit stand on the corner of Dorothy Lane and Far Hills avenue in Dayton, Ohio, Dorothy Lane Market (DLM) today is recognized throughout the country as one of the leading independent grocery stores. In 1995, DLM attracted widespread attention in the supermarket industry when it ceased advertising altogether and turned its resources instead to rewarding its most loyal customers with lavish deals and even gifts. With three stores in operation today, DLM's innovative marketing approach has drawn visiting grocers from around the country and from as far away as Europe, Japan, and Australia.

*Editor's Note: DLM locations 2710 Far Hills Ave. and 6177 Far Hills Ave. in Dayton, Ohio, and 740 N. Main Street in Springboro, Ohio.
SOURCE Pay By Touch