Pay By Touch Announces CFO

Pay By Touch Announces Chief Finance Officer

Robert Sigler to build on company momentum

SAN FRANCISCO, July 30, 2007 /PRNewswire via COMTEX/ --

Pay By Touch, the global leader in biometric authentication, personalized marketing and payment
solutions, today announced that Robert M. Sigler joins the company as CFO.

Sigler has over 20 years of experience in accounting, finance, investment banking, mergers, acquisitions, capital markets, private equity, divestitures, venture strategy and management at leading companies such as Sanford Bernstein, Credit Suisse, Price Waterhouse and the Financial Accounting Foundation.

He has served as Founder, CEO and/or CFO of a number of private companies and is the Co-Founder and President of the Global Trust Ventures private equity fund, a significant investor in Pay By Touch.

"Of all the companies with which I've worked with, I am convinced that Pay By Touch has one of the most promising, transformational business propositions -- one that will truly improve consumers' lives and business' bottom line," said Robert Sigler, CFO, Pay By Touch.

"As an early investor, I've been supporting and following the company's successes and growth closely. Now as CFO, I am thoroughly enjoying leading financial strategy and operations and working with a world class management, advisory, and Board of Directors team to realize our global vision."

"Pay By Touch is experiencing many exciting developments on its new patented technology and services platform, including new SmartShop personalized marketing retail clients such as Dorothy Lane Markets," said John Rogers, Founder and Executive Chairman of Pay By Touch. "Robert Sigler will focus the company on continuing to build the world's first biometric recognition and rewards network."

About Pay By Touch

Pay By Touch ( http://www.paybytouch.com) is wowing the world one touch at a time as the global leader in biometric authentication, personalized marketing and payment solutions. To date, patented Pay By Touch(TM) biometric services enable over 4 million shoppers in the U.S., Asia and Europe to quickly and securely access personal accounts using a finger scan to access personalized offers, make purchases and cash checks at more than 2,600 locations nationwide. The company also provides robust payment processing solutions for ACH (electronic checking), card-present and card-not-present debit and credit transactions.

Founded in 2002 and headquartered in San Francisco, holds more than 60 patents issued and 175+ pending patents worldwide on secure, convenient and cost-effective transaction solutions.