Friday, August 24, 2007

Who's on First?

In my last post, I "zounded off" on my "personal" opinion regarding the performance of John Costello at Pay By Touch. (and

Here's the announcement regarding his new position posted in the Arizona Republic:

Mesa-based Zounds Inc. appoints new president

Arizona Republic Aug. 23, 2007 05:09 PM

Mesa-based hearing-aid maker Zounds Inc. announced marketing expert John Costello as president and CEO. He succeeds the founder and CEO Sam Thomasson, who will remain a vice chairman and director. In April, Zounds received an additional $30 million in capital through Signature Capital and private investment.

Costello's experience includes working for biometric company Pay By Touch. With Home Depot, he worked on the "You can do it. We can help," campaign, and with Sears, he assisted on the "Softer Side of Sears" campaign.