Thursday, August 2, 2007

Rapid Enrollment in PBT SmartShop Program

Press Release

Pay By Touch's New Rapid Enroll Product is an Immediate Hit with Four New Customers

Electronic sign up capability streamlines operational retail loyalty program operations

SAN FRANCISCO, Aug. 2 /PRNewswire/ -- Pay By Touch, the leader in integrated biometric authentication, personalized marketing and payment solutions, today announced that four separate retailers will pilot its internet-based Rapid Enroll kiosks to facilitate loyalty program customer sign up. All four will be live by the end of August.

Participating retailers launching pilot programs are located in New York, Wisconsin, Florida, and New England.

Additional store placements are expected to follow shortly.

Replacing the traditional paper-based enrollment process which is timely and error-prone, the sleek in-store kiosk facilitates simple and efficient electronic loyalty program sign-up. To join a retailers' loyalty program, a shopper needs only to enter a phone number and second identifier such as the first three letters of the last name. The back-end technology then automatically populates address information. The shopper can also enter her information manually.

The system also scrubs profile data against existing databases and automatically corrects any errors. The result is a more accurate loyalty program database that requires less time to process than paper based applications. What once took weeks can now be accomplished in minutes.

The installation of Rapid Enroll is flexible and simple for retailers. To get started, all a retailer needs is an internet connection and a power outlet -- no point of sale integration is required.

"One of the benefits of Rapid Enroll is that it can be customized to leverage custom loyalty program features such as charity donations, pet clubs, wine clubs, baby clubs, or rewards points," said Jeff Grider, VP Personalized Marketing, Pay By Touch. "These capabilities -- combined with lowered enrollment costs and the ability for our clients to know their new customers within a day -- makes this a compelling solution."

"To build and retain a loyal customer base in today's competitive retail environment, retailers must provide personalized service, and the most efficient way to do that is through loyalty programs," said John Rogers, Founder, CEO, and Chairman of Pay By Touch. "At half the cost of paper enrollments and infinitely faster, Rapid Enroll is the most efficient way to facilitate a positive return from loyalty program investment."

Rapid Enroll was developed by the Personalized Marketing division of Pay By Touch, which helps businesses manage loyalty and reward marketing programs with a full range of database management services in addition to its latest product introduction, SmartShop, which delivers customized coupons based on individual shopping history as shoppers enter a store.