Monday, April 9, 2007

Pay By Touch PIN-Debit Solution Adopted by 2Checkout

press release

Leading E-Commerce Platform Adopts Internet's
First Software-Only PIN-Debit Payment Service

SAN FRANCISCO, CA, IRVING, TX AND COLUMBUS, OH (April 9, 2007) – ATM Direct, a division of Pay By Touch and provider of the first software-only Internet PIN-debit payment service, today announced that, Inc., a leading eCommerce distribution company, is adopting the ATM Direct™ service to allow shoppers to use PIN-debit cards to buy goods online.

"Our focus is on providing a great customer shopping experience, including giving consumers a variety of ways to pay," said Kristin Dach, Chief Financial Officer for (

"Many people are seeking a more secure way to pay online or simply prefer to shop with their PIN-debit cards. We see Internet PIN-debit as another way to provide superior service to these customers while encouraging more consumers to shop with us."

PIN Debit has been in widespread use for over 20 years and remains one of the most popular, fastest growing and most secure payment methods in the world. On the Internet, the ATM Direct PIN-debit service ( provides an ideal payment alternative for consumers that prefer debit, have limited credit or are seeking a more secure way to pay over the Internet.

"Consumers recognize PIN-debit as a very secure form of payment, and the online PIN-debit experience is the same," said Robert Ziegler, General Manager for ATM Direct at Pay By Touch. "ATM Direct does not change the flow of the merchant site or redirect the shopper to a new page. Merchants have control over how they present the PIN-debit option, which can be as easy as 'Debit or Credit.' Shoppers simply enter their card number, followed by their 4 digit PIN. It's fast, easy and can help lower the risk of shopping cart abandonment."

Like PIN-debit payments in the brick-and-mortar world, Internet PIN-Debit transactions are processed across the EFT networks directly with the consumer's bank, allowing real-time, guaranteed payments to Internet retailers at lower cost than credit card or signature debit card transactions over the Internet.

The ATM Direct service is the Internet's only software-only PIN-debit solution which allows for rapid, no-cost distribution. By adhering to PIN-debit industry standards, the ATM Direct service also enables networks, banks and card issuers that already accept PIN-debit to accept Internet PIN-debit transactions with few to no changes to their infrastructure.

About 2Checkout™, Inc. (2CO) is an online reseller for over 300,000 tangible or digital products and services. Established in 1999 and headquartered in Columbus, Ohio, is an e-commerce solution that deals in USD and multiple foreign currencies. The 2CO model combines multiple payment channels, fraud detection, data security, customer service, PCI compliance, co-branding and dependability. For additional information, visit

About ATM Direct, a Division of Pay By Touch
ATM Direct, a division of Pay By Touch, provides innovative and secure payment and authentication services to the Internet economy. The ATM Direct™ merchant services deliver the industry’s first software-only, regulatory compliant, Internet PIN-debit payment service. For additional information, visit

About Pay By Touch™
Pay By Touch ( is the global leader in biometric authentication, personalized marketing and payment solutions. Already, more than 3.6 million consumers are using Pay By Touch services to identify themselves, make purchases, cash checks and get personalized savings with the touch of a finger. Pay By Touch services are free for consumers to use and available in more than 3,000 retail locations across 44 states, the UK and Singapore. Pay By Touch also provides robust data management and payment processing solutions for ACH (electronic checking), card-present and card-not-present debit and credit transactions for retail clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch employs 800 professionals and holds more than 60 patents worldwide on secure, convenient and cost-effective transaction solutions.