Wednesday, November 22, 2006

Citibank Roll Out to Be Quick

This is the first time that Citibank has tested a biometric payment system, and the bank's operations in other countries, especially in Asia, are watching what happens in Singapore with interest, Cavale said.

"Our plans include taking this technology around the region," he said.

"Our intention is to roll it out very quickly to other cards," Cavale said.

Citibank chose to start the rollout of the biometric payment system with the Clear Platinum card
because it is targeted at younger Singaporeans, ranging in age from 25 to 34. "We launched with this segment because the uptake is going to be very strong," he said.

Getting signed up to use the biometric payment system, provided by Pay By Touch, of San Francisco, is relatively easy.

Citibank has installed Pay By Touch kiosks at several Singapore branches