Wednesday, September 27, 2006

Chicagoan is 3 Millionth PBT Enrollee

Pay By Touch Provides Three Million Americans With Today's Most Convenient and Secure Payment Option
Last Update: 10:01 AM ET Sep 27, 2006 SAN FRANCISCO, Sept 27, 2006 /PRNewswire via COMTEX/ -

Mary Rodriguez was celebrated as Pay By Touch's three millionth member, after signing up at a Jewel-Osco grocery store located in Chicago, Ill., at Wrigley Field on Sept. 26, 2006. (PRNewsFoto/Pay By Touch)

Pay By Touch(TM), the leader in integrated biometric authentication, personalized marketing and payment solutions has achieved a major milestone with the enrollment of three million members.

The Pay By Touch biometric payment system is quickly gaining traction with consumers who find it more secure, faster and easier to use than traditional payment systems.

Major retailers nationwide, including Jewel-Osco in Chicago, have implemented Pay By Touch in their stores to improve customer service, speed up the checkout line and reduce risks associated with fraud.

Chicagoan Mary Rodriguez is being celebrated as Pay By Touch's three millionth member, after signing up at a Jewel-Osco grocery store located on Narragansett Ave. in Chicago.

To commemorate the milestone, Pay By Touch will deposit $1,000 in Rodriguez' new Pay By Touch digital wallet, which can be accessed with the touch of a finger at more than 200 stores in the Chicagoland area, including all Jewel-Osco and Cub Foods locations, as well as a new Sunflower Market in Lincoln Park.

To broaden the celebration, Pay By Touch has declared Wednesday, Sept. 27, 2006, 'Mary R. Day' at the Narragansett Avenue Jewel-Osco store. Pay By Touch will deposit $5.00 into the digital wallets of all new enrollees who sign up for its biometric payment service in the Narragansett Avenue store that day.

"I was excited to try the Pay By Touch system because I was really curious about how it works, and my kids think the whole idea is 'cool,' said Rodriguez, a mother of three and teacher in the Chicago Public Schools. "When I learned that it was actually safer than using my debit card, and saw how much easier it was than digging through my purse, I knew it was for me."

"We are extremely pleased to welcome Mary as a Pay By Touch member. With the touch of a finger, she joined the three million consumers that are already enjoying the convenience and security of biometric payment," said John Rogers, Pay By Touch's founder, chairman and CEO. "Chicagoans are busy, hardworking people who understand that Pay By Touch makes life easier."

The Pay By Touch system uses a simple finger scan to authorize an electronic withdrawal from a customer's existing checking account. Each fingerprint is unique, which helps prevent fraud or identity theft, and since there is nothing to carry, there is nothing to be lost or stolen.

A one time enrollment in the secure program takes only a few minutes to complete online or in person at participating stores. Members can link both their checking accounts and their merchant loyalty membership cards to the Pay By Touch system. Once enrolled, Pay By Touch members are able to use the Pay By Touch system at any participating store.