Blast From the Past III

Pay By Touch: Bonifica!

If you read "Discover the Prepaid Touch" idea I posted yesterday, this post expands on that idea and introduces a "specific" product designed for and aimed towards the Hispanic "underbanked" marketplace. The underbanked or non-banked marketplace has become a focal point for many financial service institutions over the last year or so.

It's entitled "Bonificar" which means "Reward" or "give a bonus to" in espanol. The name of the product I came up with was simply...

Retro News: Blast from the Past II

"Discover the Prepaid Touch"

I point out that both Pay by Touch and our "strategic partner" Discover have yet to "aggressively" pursue either the PrePaid Debit Market nor the Payroll Card market.

I write about an idea I had on how can we propel ourselves into this industry and make a humble attempt to generally explain how to accomplish it. The gist of the idea involved Paycheck Secure's Payroll Check Cashing Program and a potential PBT Payroll Card program. Comments, Questions and/or Criticisms are welcome and may be e-mailed here.