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Published: April 19, 2006 NEW YORK
Discover Financial is moving its $80 million advertising account to Interpublic Group of Cos.' Martin Agency, Richmond, Va., according to executives familiar with the situation.
"The biggest challenge for the new agency is creating something that broadens the appeal," said David Robertson, the Nilson Report's publisher. "The image has been defined by the product's limitations for a long time."
He said the agency will have to help Discover broaden the flagship card's appeal AND launch a new debit-card product.
Editors Note: Something like this?
Discover Financial is moving its $80 million advertising account to Interpublic Group of Cos.' Martin Agency, Richmond, Va., according to executives familiar with the situation.
"The biggest challenge for the new agency is creating something that broadens the appeal," said David Robertson, the Nilson Report's publisher. "The image has been defined by the product's limitations for a long time."He said the agency will have to help Discover broaden the flagship card's appeal AND launch a new debit-card product.
Editors Note: Something like this?
